Betty Crocker Is Calling

The Betty Crocker Cookbook is an icon. While it won’t look quite as good sitting on the kitchen shelf (or maybe it would), Betty is making her recipes available to go. The press release follows, including a link to the download site. And if you’re feeling old school, check out the Betty Crocker’s Picture Cookbook (1950 Classic Edition).

Press Release:

Meal Ideas To Go: Betty Crocker® Cookbook Now Available For Windows Phone

Application features thousands of recipe ideas, extends Betty Crocker mobile reach

MINNEAPOLIS–(BUSINESS WIRE)–At home, at the store or anywhere in between, more than 10,000 of the most popular, time-tested Betty Crocker® recipes are just a fingertip away with the new Betty Crocker Cookbook application for Windows Phone.

The Betty Crocker mobile cookbook is quick and simple to use. Search for recipes in categories ranging from appetizers to entrees, side dishes to desserts, drinks and many more. Browse by main ingredients or find ideas based on what you already have on hand. Save favorite recipes for future reference and share via e-mail. Be inspired by high-resolution food images and at ease with step-by-step cooking and baking instructions.

The Betty Crocker Cookbook app may be downloaded for free from the Windows Phone Marketplace to Windows Phone, so customers may use the app to instantly decide what’s for breakfast, lunch or dinner. In the United States, Windows Phone software is available on mobile phones from the top four national wireless service providers.

“Generations of families have trusted Betty Crocker for recipe ideas and inspiration, and we want to be accessible to consumers wherever and however they need us – from traditional cookbooks to innovative digital apps,” said Mike Bettison, interactive marketing manager at General Mills. “We’re delighted to partner with Microsoft to bring the Betty Crocker Cookbook to Windows Phone, expanding our extensive mobile content resources.”

General Mills and Microsoft teamed to launch the Betty Crocker Kitchen Assistant desktop tool in 2009. Recipes from the world-famous Betty Crocker Cookbook are also available via Android, iPad and iPhone mobile apps and at BettyCrocker.com.

“Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps, and the Betty Crocker Cookbook is a must-have addition to our lineup because it lets people take advantage of the phone’s dynamic design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “The Betty Crocker Cookbook app is another great example of the rich applications that people will find on Windows Phone Marketplace to get the most out of their phone.”

About Betty Crocker
Since her creation in 1921, Betty Crocker has been one of the strongest brand icons in the food industry. A brand associated with quality and trust, Betty Crocker and the red spoon symbol appear on more than 300 General Mills products including ready-to-spread frostings and mixes that make some of the country’s best cakes, brownies, cookies, muffins and other baked goods. As a pioneer in the dessert mix category, General Mills was one of the first companies to introduce layer cake mix in 1947; it did so under the Betty Crocker name. This started a revolution in baking, providing homemakers with a convenient, reliable way to replicate the quality and taste of “homemade” without the hassle.

Betty Crocker is a registered trademark of General Mills, Inc.

Microsoft and Windows Phone are trademarks of the Microsoft group of companies.