Golden Krust Sauce And A Jerk Burger To Boot

You gotta love it when a company includes recipes in a press release. In this case, Golden Krust Bakery has included a couple of recipes in honor of their new line of condiments. And actually, they sound pretty good. Check out the Island Flavored Ketchup: The perfect accompaniment to savory dishes, this blend of herbs,… Continue reading Golden Krust Sauce And A Jerk Burger To Boot

Bob Evans New Sausage Design; Still 16-Ounces

Package design changes from time to time; the idea is by changing the package, the product will attract new customers. This should come as no surprise, we have all spent an extra second or two hovering over an often-used product that has been repackaged. Usually we decipher the new colors and symbols rather quickly and… Continue reading Bob Evans New Sausage Design; Still 16-Ounces

Hey Ziploc, Men Eat Leftovers Too

There’s a great Simpsons quote in the episode where Milhouse’s dad is getting fired from the cracker factory for being divorced. “Kirk, crackers are a family food. Happy families. Maybe single people eat crackers…we don’t know. Frankly, we don’t want to know. It’s a market we can do without.” That’s how it is in marketing… Continue reading Hey Ziploc, Men Eat Leftovers Too

Could’ve Had A V8–But Which One?

Even after all these years, do you still occasionally feel like you ‘could’ve had a V8’? It’s a classic advertising campaign that millions are familiar with. However, modern times require a bit more sophistication in communication and Campbell’s, makers of the vegetable and fruit juice blend, have done so by creating two new flavors to… Continue reading Could’ve Had A V8–But Which One?

King’s Hawaiian Bread Recipes

Companies will take any opportunity to issue a press release. In the case of King’s Hawaiian Bread, the occasion is the turning of the seasons. Sounds like a good excuse as any. Especially because they included a couple of recipes in their press release. Ham, cheese, spinach, eggs, syrup, vanilla, cinnamon, and of course, bread.… Continue reading King’s Hawaiian Bread Recipes

Giant Raisins Overtake California Town

As the “the first chocolate covered raisin candy to have a cartoon series”, Raisinets are not exactly inexperienced with innovative marketing. Nestle, makers of the chocolatey snack have organized a takeover promotion involving the small California town of Raisin City. Renaming the town Raisinets City for the day, the event coincides with National Chocolate Covered… Continue reading Giant Raisins Overtake California Town